Retail is broken, let's mend it.
Hi, we are Lil and Katie, co-founders of MIMMO Studios, an independent clothing and homeware store in Cheltenham. We are two women who want to prove there is a better way of doing retail by creating a fairer and more equitable future. We are driven by the knowledge that the fashion industry is driving overconsumption and fuelling the climate crisis.
Using our twenty-five years combined experience to question industry 'best practice', we are tearing up the rule book and reinventing retail. We have created a new model which has longevity, creativity and community at the heart of everything we do.
